Streamlining Business Operations with a Comprehensive CRM System

Category:

Business

Services:

Flutter app development, Project rescue, Support

Team:

8 Specialists

Results

The client used a soft launch approach to release the app: without huge investments or sensational promo campaigns.

3.5

K+

Adopted by over 3,500 businesses, with 25,000+ active users managing customer interactions.

30

%

Reduced sales cycle length by 30%, enabling faster deal closures.

300

%

Managed a 300% increase in user traffic and data load without performance issues.

About the project

The client

The CRM System is a web-based platform that streamlines customer interactions, sales pipelines, and business operations. With features like contact management, user roles, dashboards, and reporting, it helps organizations optimize workflows and enhance customer relationships.

Project background

The CRM System is a web-based solution developed to manage customer interactions, track sales pipelines, and streamline overall business operations. Equipped with essential tools for contact and deal management, user roles, permissions, dashboards, and reporting, the CRM system is designed to help organizations effectively manage their customer relationships and sales processes.

Challenges FAced

As businesses grow, maintaining accurate and organized customer data become increasingly challenging. Many organized struggled with managing interactions across different channels, leading to inefficiencies and missed opportunities.

Tracking sales deals through their lifecycle was often cumbersome, with teams lacking a clear overview of deal stages.

As companies expanded, they experienced slow response times and database bottlenecks with their CRM Systems.

Business needed a reliable way to generate reports and visualize key metrics for contacts, deals, and sales pipelines.

It was essential to implement a user management system that allowed administrators to control access to sensitive customer data.

Carpe Diem's Mission

Taking into account the project’s background, our mission was to handle the project transfer from another development provider, review the developed parts, and prepare detailed plans and estimations to finish the project and release the app.

Review the developed app parts (UX/UI + code review + QA) and provide a more specific plan and estimation of the development stage;

Complete the mobile app design and create the design for the admin panel;

Complete Flutter mobile app development;

Develop admin panel;

Strictly stick to the deadlines and the agreed budget.

"Just wanted to shoot you a message and say that you have put together a great team. This is the best group I have ever worked with over my 17 years of working from home full time."

Lehman Hailey, Director Business Launch Pro

The goals

The Complete CRM System aims to help businesses streamline customer interactions, sales pipelines, and overall operations.

Fill in the gap in the market by providing a centralized platform for contact management, deal tracking, reporting, and user role management to enhance efficiency.

Generate revenue through tiered subscription plans and enterprise solutions while continuously improving automation and analytics features.

THE Solution

The CRM system implemented comprehensive CRUD (Create, Read, Update, Delete) capabilities for managing customer data.

A visualize sales pipeline feature was introduced, enabling teams to track deals through their various stages and manage multiple sales pipelines efficiently.

To address scalability issues, we transitioned the CRM system from a monolithic architecture to a microservices architecture.

The CRM included dashboards and reporting tools that allowed users to generate detailed reports on contacts, deals, and sales pipelines.

To ensure data security, the system integrated JWT (JSON Web Tokens) for authentication and role-based access control (RBAC) for managing user permissions.

No budget increase!

No timeline extension!

THE MAIN FEATURE

Streamlined Customer Management

The CRM system enabled businesses to manage their customer interactions and data more efficiently, leading to improved customer satisfaction and retention.

Enhanced Sales Efficiency and Deal Closure Rates

The visual sales pipeline feature provided sales teams with a clearer view of deal progress, allowing them to prioritize and focus on high-value opportunities.

Scalability and Improved Performance

By transitioning to a microservices architecture, the CRM could scale seamlessly as the company grew.

Data-Driven Decision Making

The advanced reporting and analytics features gave businesses access to valuable insights, helping them make strategic decisions regarding sales and customers management.

Enhanced Data Security

The integration of JWT and role-based access control ensured that sensitive customer data was protected, reducing the risk of unauthorized access and data breaches.

Features

User

User authentication (personal)

Profile setup and management

Friend-Finder

Messages

Events

Find local and virtual LGBTQ+ events, and create private or public events

Notifications

Business

Search a comprehensive list of LGBTQ-friendly businesses across the country and review the experience

Create a separate business profile

Business setup (onboarding)

Events

Find local and virtual LGBTQ+ events, and create private or public events

Notifications

Switch to a business account

Business profile management

Admin authentication

User management and reporting

Businesses management and reporting

Event management and reporting

Transactions

Looking to launch

a successful product?

WHAT OUR CLIENTS
SAY ABOUT US

WHAT OUR CLIENTS
SAY ABOUT US

Director - Business Launch Pro

Lehman Hailey

"Just wanted to shoot you a message and say that you have put together a great team. This is the best group I have ever worked with over my 17 years of working from home full time."

5.0

Director - Trend Lab

Yasmin George

“Your team is wonderful to work with! I got say even with some hurdles we've had, they are very communicative and having a problem solving mentally, and not to mention very polite and professional.”

5.0

Founder at Scale to Sale Consulting

Mark Crandall

"If you are looking for software, Carpe Diem is a game-changer. This is coming from someone who has never successfully implemented a tool and has been a solopreneur for 5+ years now."

5.0

Partner - Heart Of America Window Cleaning

Zack Atkeson

"We just hit an amazing milestone for Code Needs Janitorial. That's incredible! Well done, team! Haha, he was so excited and wanted to thank everyone. He’s even wondering if we can slow things down a bit!"

5.0

REVIEWED ON

REVIEWED ON

REVIEWED ON

Modern
Tech stack

Why Carpe Diem is a Top Choice for Mobile Application Development Services in USA

Carpe Diem believes in adopting a user-centric approach to software development, placing the end-user at the heart of everything we do. As a premier mobile application company, we are dedicated to delivering cutting-edge mobile development services that drive transformative results. Our expertise in crafting bespoke application development solutions empowers businesses to thrive, outpace the competition, and achieve long-term success.
Our commitment to client
satisfaction includes providing
round-the-clock support to
address any issues or queries
promptly.
24/7 Support
Quality Assurance
Being the best company for app development, we ensure our apps achieve high ratings and maximum ROI on app stores.
As one of the app development firms in the USA, we have delivered 500+ mobile projects successfully for app development.
Reliable Partner
Creative Problem Solving
Our mobile apps developers employ innovative and creative problem-solving approaches in app development.
Our customized app
development solutions are
tailored to client requirements
and their business goals that
help them flourish.
Tailored Solutions
10+ Years of Experience
With a successful track record spanning over 10 years, our app development company has delivered numerous outstanding projects.
We hire a dedicated mobile
application developer to tackle every task and develop apps across various industries & sectors.
Industry
Knowledge
Skilled Professionals
We are a dedicated team of 200+ skilled professionals committed to achieving excellence in every project.
24/7 Support
Our commitment to client satisfaction includes providing round-the-clock support to address any issues or queries promptly.
Quality Assurance
Being the best company for app development, we ensure our apps achieve high ratings and maximum ROI on app stores.
Reliable Partner
As one of the app development firms in the USA, we have delivered 500+ mobile projects successfully for app development.
Creative Problem Solving
Our mobile apps developers employ innovative and creative problem-solving approaches in app development.
Tailored Solutions
Our customized app development solutions are tailored to client requirements and their business goals that help them flourish.
20+ Years of Experience
With a successful track record spanning over 20 years, our app development company has delivered numerous outstanding projects.
Industry Knowledge
We hire a dedicated mobile application developer to tackle every task and develop apps across various industries & sectors.
Skilled Professionals
We are a dedicated team of 200+ skilled professionals committed to achieving excellence in every project.

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