Revolutionizing Email Outreach with a Scalable Cold Emailing System

Category:

Marketing

Services:

Flutter app development, Project rescue, Support

Team:

5 Specialists

Results

The client used a soft launch approach to release the app: without huge investments or sensational promo campaigns.

8

K+

Over 8,000 businesses adopted the platform within the first year, leveraging its capabilities for their outreach efforts.

90

K+

The system attracted 90,000 monthly active users, indicating high engagement and reliance on the platform.

2

M+

Successfully secured $2 million in Series A funding facilitating further development and expansion.

About the project

The client

The SaaS Bulk Cold Emailing App is a powerful and scalable platform designed to automate and optimize cold email campaigns. It helps businesses overcome challenges like IP/domain blacklisting, ensures high deliverability, and provides real-time performance tracking. With a user-friendly interface and advanced features, it streamlines outreach efforts for maximum efficiency.

Project background

The Saas Bulk Cold Emailing System is a robust and scalable platform designed to help businesses manage and automate their cold email campaigns efficiently. By addressing common challenges like IP/domain blacklisting, scalability, and real-time performance tracking, the system enables businesses to run effective outreach campaigns without the usual limitations. The platform offers a user-friendly interface with advanced features that cater to the needs of businesses looking to maximize their email outreach strategies.

Challenges FAced

A major challenge for businesses using cold email campaigns is the high risk of getting their IP or domain blacklisted. This usually happens when a large volume of emails is sent from a single SMTP server, causing email providers to flag the sender as spam. This issue significantly reduces email deliverability and hampers outreach efforts.

Many existing cold emailing solutions limit the number of campaigns, sequences, and SMTP accounts that users can manage, restricting their ability to scale their outreach efforts. This limitation prevents businesses from reaching a wider audience and limits the potential impact of their campaigns.

Tracking the performance of cold email campaigns in real-time is essential for making data-driven adjustments. However, many platforms lack the capability to provide detailed analytics and logging, making it difficult for businesses to monitor their campaign effectiveness and optimize outreach strategies.

Carpe Diem's Mission

Taking into account the project’s background, our mission was to handle the project transfer from another development provider, review the developed parts, and prepare detailed plans and estimations to finish the project and release the app.

Review the developed app parts (UX/UI + code review + QA) and provide a more specific plan and estimation of the development stage;

Complete the mobile app design and create the design for the admin panel;

Complete Flutter mobile app development;

Develop admin panel;

Strictly stick to the deadlines and the agreed budget.

"Just wanted to shoot you a message and say that you have put together a great team. This is the best group I have ever worked with over my 17 years of working from home full time."

Lehman Hailey, Director Business Launch Pro

The goals

The SaaS Bulk Cold Emailing System aims to help businesses automate and optimize their cold email outreach efficiently.

Fill in the gap in the market by providing a scalable platform that overcomes challenges like IP/domain blacklisting, ensures high deliverability, and offers real-time performance tracking.

Generate revenue through subscription plans and advanced feature add-ons while continuously improving automation and analytics capabilities.

THE Solution

TTo tackle the risk of IP/domain blacklisting, we implemented an SMTP rotation feature using a round-robin algorithm. This approach distributes emails across multiple SMTP accounts, reducing the load on any single server and minimizing the chances of being flagged by email providers. This solution significantly improved email deliverability rates.

The system was designed to support unlimited SMTP accounts, email sequences, and campaigns, allowing users to scale their cold email efforts without constraints. This flexibility provided businesses with the ability to manage large-scale email campaigns and reach a broader audience.

We integrated real-time analytics and detailed logging features into the platform, enabling users to monitor the effectiveness of their campaigns as they progress. This allowed businesses to make quick, data-driven adjustments to optimize their email outreach strategies.

No budget increase!

No timeline extension!

THE MAIN FEATURE

Increased Email Deliverability

The implementation of SMTP rotation significantly improved email deliverability rates for businesses. As emails were distributed across multiple servers, the likelihood of being flagged as spam decreased, resulting in more successful deliveries and higher engagement rates.

Enhanced Scalability and Flexibility

The system's ability to handle unlimited campaigns and SMTP accounts allowed businesses of all sizes to scale their cold emailing efforts effectively. This flexibility enabled companies to reach more potential customers without worrying about system limitations.

Improved Campaign Efficiency

The platform's automated email sequences and advanced scheduling features allowed businesses to automate repetitive tasks, freeing up time to focus on strategic decision-making. As a result, companies could allocate resources more efficiently and achieve better outreach outcomes.

Reduced Risk of Blacklisting

By distributing email sends across multiple SMTP servers, the system minimized the risk of IP/domain blacklisting. This ensured that critical communications reached their intented recipients without interruption.

Features

User

User authentication (personal)

Profile setup and management

Friend-Finder

Messages

Events

Find local and virtual LGBTQ+ events, and create private or public events

Notifications

Business

Search a comprehensive list of LGBTQ-friendly businesses across the country and review the experience

Create a separate business profile

Business setup (onboarding)

Switch to a business account

Business profile management

Admin authentication

User management and reporting

Businesses management and reporting

Event management and reporting

Transactions

Looking to launch

a successful product?

WHAT OUR CLIENTS
SAY ABOUT US

Director - Business Launch Pro

Lehman Hailey

"Just wanted to shoot you a message and say that you have put together a great team. This is the best group I have ever worked with over my 17 years of working from home full time."

5.0

Director - Trend Lab

Yasmin George

“Your team is wonderful to work with! I got say even with some hurdles we've had, they are very communicative and having a problem solving mentally, and not to mention very polite and professional.”

5.0

Founder at Scale to Sale Consulting

Mark Crandall

"If you are looking for software, Carpe Diem is a game-changer. This is coming from someone who has never successfully implemented a tool and has been a solopreneur for 5+ years now."

5.0

Partner - Heart Of America Window Cleaning

Zack Atkeson

"We just hit an amazing milestone for Code Needs Janitorial. That's incredible! Well done, team! Haha, he was so excited and wanted to thank everyone. He’s even wondering if we can slow things down a bit!"

5.0

REVIEWED ON

REVIEWED ON

REVIEWED ON

Modern
Tech stack

Why Carpe Diem is a Top Choice for Mobile Application Development Services in USA

Carpe Diem believes in adopting a user-centric approach to software development, placing the end-user at the heart of everything we do. As a premier mobile application company, we are dedicated to delivering cutting-edge mobile development services that drive transformative results. Our expertise in crafting bespoke application development solutions empowers businesses to thrive, outpace the competition, and achieve long-term success.
Our commitment to client
satisfaction includes providing
round-the-clock support to
address any issues or queries
promptly.
24/7 Support
Quality Assurance
Being the best company for app development, we ensure our apps achieve high ratings and maximum ROI on app stores.
As one of the app development firms in the USA, we have delivered 500+ mobile projects successfully for app development.
Reliable Partner
Creative Problem Solving
Our mobile apps developers employ innovative and creative problem-solving approaches in app development.
Our customized app
development solutions are
tailored to client requirements
and their business goals that
help them flourish.
Tailored Solutions
10+ Years of Experience
With a successful track record spanning over 10 years, our app development company has delivered numerous outstanding projects.
We hire a dedicated mobile
application developer to tackle every task and develop apps across various industries & sectors.
Industry
Knowledge
Skilled Professionals
We are a dedicated team of 200+ skilled professionals committed to achieving excellence in every project.
24/7 Support
Our commitment to client satisfaction includes providing round-the-clock support to address any issues or queries promptly.
Quality Assurance
Being the best company for app development, we ensure our apps achieve high ratings and maximum ROI on app stores.
Reliable Partner
As one of the app development firms in the USA, we have delivered 500+ mobile projects successfully for app development.
Creative Problem Solving
Our mobile apps developers employ innovative and creative problem-solving approaches in app development.
Tailored Solutions
Our customized app development solutions are tailored to client requirements and their business goals that help them flourish.
20+ Years of Experience
With a successful track record spanning over 20 years, our app development company has delivered numerous outstanding projects.
Industry Knowledge
We hire a dedicated mobile application developer to tackle every task and develop apps across various industries & sectors.
Skilled Professionals
We are a dedicated team of 200+ skilled professionals committed to achieving excellence in every project.

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